New Typeface: Book Covers

http://www.jessicahische.is/obsessedwiththeinternet/andhasnewsforyou/brioche-a-new-typeface

book cover archive

http://bookcoverarchive.com/

http://bookcoverarchive.com/publisher/penguin_books_ltd

kindle resources

Kindle Reading Apps
http://www.amazon.com/gp/feature.html?ie=UTF8&docId=1000493771#

KDP Tools and Resources
https://kdp.amazon.com/self-publishing/help?topicId=A3IWA2TQYMZ5J6

Kindle Plugin For Adobe InDesign_PublishingGuidelines
http://kindlegen.s3.amazonaws.com/KindlePluginForAdobeInDesign_PublishingGuidelines.pdf

How to Publish
https://kdp.amazon.com/self-publishing/help?topicId=A37Z49E2DDQPP3

What I learned when publishing a book to the kindle
http://sprott.physics.wisc.edu/pickover/kindle-guide.pdf

Other Resources:
http://www.idsystem.cz/kindle/

E-Book Cover Pencil + Computer Sketches

Emily McNally:

p2 resources

Copyright Term and the Public Domain in the United States
http://copyright.cornell.edu/resources/publicdomain.cfm

Prize-winning Books Online
http://onlinebooks.library.upenn.edu/prize.html

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Good amount of words for e-Book:

200~250 words/single page + 50pages.

.MOV > .MP4

1. open program > Adobe Encoder
2. in Queue > adding Mov video
3. Format: H.264
4. Present: YouTube SD 480p, 29.97

Video Exporting (H.264)

  > Video Setting 

   > Sound Settings




What is H.264 format:

H.264 is a new video codec standard which can achieve high quality video in relatively low bitrates. You can think it as the “successor” of the existing formats (MPEG2, MPEG4, DivX, XviD, etc.) as it aims in offering similar video quality in half the size of the formats mentioned before. Also known as AVC (Advanced Video Coding, MPEG-4 Part 10), H.264 is actually defined in an identical pair of standards maintained by different organizations, together known as the Joint Video Team (JVT). While MPEG-4 Part 10 is an ISO/IEC standard, it was developed in cooperation with the ITU, an organization heavily involved in broadcast television standards. Since the ITU designation for the standard is H.264, you may see MPEG-4 Part 10 video referred to as either AVC or H.264. Both are valid, and refer to the same standard.
The latest version of ffdshow supports H264 playback. Pleaseremember, ffdshow is a DirectShow filter so after you install it you'll be able to play H264 in most video players you already have installed, including Windows Media Player. Alternatively you can download VLC player. It can play H.264 without need of any codec or DirectShow filter. Apple QuickTime players support H264 too, but their support is not so great for all formats, so don't use them for general H264 playback. Generally most players or codec packs nowadays include H264 support so you shouldn't have any problems. You may also watch your H.264 files on your Xbox 360 and PS3 with smooth playback.

You may come across all kind of file extensions and still the codec can be H.264:
*.avi - People also use .avi for H264 videos too!
*.mp4 - QuickTime use this format. Better than AVI as you can store AAC audio as well.
*.m4v - The standard file format for videos for iPods developed by Apple.
*.mkv - Matroska container - can support many video and audio formats.


- Source from: http://www.winxdvd.com/resource/h264.htm
- Additional Source (wikipedia): http://en.wikipedia.org/wiki/H.264/MPEG-4_AVC

Flash Tutorial: simple text, Creating self writing.

Simple Text Animation in Flash

Creating Self-Writing Text in Flash

icons, visual languages, and templates

Social Icons

http://www.pixeden.com/social-icons/simple-social-icons-vol1
http://glyphicons.com

Visual Language/symbol

http://thenounproject.com

Apple Mock-Up Templates:
http://www.pixeden.com/psd-mock-up-templates

Mobile App icon templates (PSD)
http://www.graphicsfuel.com/2012/07/mobile-app-icon-templates-psd/

Mobile Apps
http://www.mobiletuxedo.com
Collection of iPhone 5 PSD Mockup Templates

http://www.mobiletuxedo.com/collection-of-iphone-5-psd-mockup-templates/

App Icons
http://www.mobiletuxedo.com/category/app-icon-gallery/

---

Vector Graphics
http://www.frenchpaper.com/free-images-french-paper.asp#style

Landor work: Australian Youth Orchestra animation from Landor Associates on Vimeo.

Date

2012

Client

Australian Youth Orchestra

Download case study

Context

With exciting new artist collaborations, upcoming global tours, and the need for extra funding support, 2012 seemed the perfect time to refresh AYO’s look. The new identity had to represent the talents of Australia’s best young classical musicians, from emerging, gifted school-age students to youth on the verge of a professional career.

Challenge

To reflect AYO’s positioning of raw talent to perfect harmony and inspired by the lines and spaces of a musical staff, we constructed an inner and outer configuration for each of the three letters in the identity. The inner letters are informal and quirky, representing raw talent; the outer letters are balanced and structured, representing perfect harmony.

Results

The refreshed identity is flexible and dynamic, expressing AYO’s diverse and vibrant approach to music. It appears in two versions—static and animated, where the letters move to the orchestra’s performance of Shostakovich. Best of all, the new identity has excited the organization and Australia’s young musicians: Applications for all courses in 2012 have increased 17 percent from 2011.

http://www.ayo.com.au

http://landor.com/#!/work/case-studies/australian-youth-orchestra/

Landor Case Study: Bardot

Bardot

Branding the world’s sexiest confection

Bardot’s brand positioning is in its own territory: sensual ice cream.

Download case study

Bardot from Landor Associates on Vimeo.

Advanced Ice Cream Technologies, a boutique ice cream purveyor from Mexico, came to Landor with dreams of sharing its artfully crafted ice cream bars with America. The artisan, iced confectionery is delicious, and our job was to make the whole experience a beautiful one.

Tasked with creating the identity and guided by our strategy, we positioned the brand in a category of its own, transforming ice cream from something usual to sensual. We crafted a name, identity, and design system that conveys the unparalleled decadence of the product, creating a sense of luxury, sensuality, and desire.

Meet the world’s sexiest confection: The most decadent gelato robed in graphic fantasy.

Resource from:

http://landor.com/#!/work/case-studies/bardot/


News:
http://www.cbs8.com/story/18937567/bardot-raising-the-bar

BARDOT
http://www.bardotbars.com/

Pentagram: Mohawk Paper

Mohawk Connects the Dots

Established in 1931, Mohawk, a fourth-generation family-owned business, is the largest privately owned manufacturer of fine papers and envelopes for commercial and digital printing in North America. Mohawk employs over 580 people and operates three paper machines in two mills in upstate New York and two converting facilities in New York and Ohio, with warehouses around the U.S.. Popular paper brands under Mohawk’s portfolio include Superfine, Navajo, Via, Beckett, and Strathmore. Last week Mohawk announced a major reinvention of their business to “thrive in today’s digital world” and today marks the launch of a snazzy new website designed by Hydrant and developed by Avatar, as well as the introduction of a new identity designed by Pentagram partner Michael Bierut and associate partner Joe Marianek.
Disclaimers: I worked for Michael Bierut at Pentagram. When I worked there I worked on Mohawk projects. Joe Marianek sometimes contributes to Brand New. Mohawk is an advertiser on UnderConsideration (starting in May). I know many of the people involved in the brand/marketing side of Mohawk. In other words, I have so much conflict of interest writing this review that you would think my pockets are lined with cash. But after six years of writing reviews I believe I have established I am fair. Lastly, all the visual assets arrived last night and there is no contributing writer up at 5:00 am, like me, to cover this identity on the same day it launches. Anyone who finds a problem with all this: deal with it.

The launch of MohawkConnects.com is the customer’s first introduction to Mohawk’s vibrant new brand designed by Pentagram, Mohawk’s primary branding agency for more than two decades. Michael Bierut, who leads the Mohawk brand team at Pentagram said, “The logo is a monogram for the name Mohawk. It’s based on the letter M, but it’s also constructed to evoke the papermaking process and the printing process, both of which involve paper going around cylinders,” he said.

The logo also speaks to the basic idea of connection, which is what Mohawk paper is designed for, “Whether it’s for a small book of photos featuring your niece and nephew or for a giant global corporation — it’s about communication,” said Bierut.
— Press Release

The old logo, also designed by Pentagram in 2002, was an attractive wordmark based (or perhaps purely, I can’t remember) on W.A. Dwiggins’ Metro. Nothing fancy but nothing earth-shattering either. The new “M” icon seems to take its cue from the open-legged “M” in Metro to create a lively visual element that manages to capture many of the press release talking points, from connectivity to paper-making. To me, it looks a tad more like a commercial printing company logo than a paper company because of the cylinder approach and the color overlays — it’s not an altogether bad thing, since a big bulk of Mohawk’s paper goes through big ass printers. The icon is attractive and punchy, for lack of a better word and, in contrast to the previous logo, takes prominence over the company name, now subtly typeset in House Industries’ Chalet. I’m not convinced if it needed to be set in all lowercase — the icon already conveys friendliness and the uppercase “M” would have balanced out nicely with the “k” in the end. The icon looks best when it’s in multiple colors as opposed to a single hue and definitely better than the single-color, stroke version which starts to look more like something out of a kids toy box. Nonetheless, the logo is a charming new asset to deploy anywhere from paper reams to the web.
As a bonus, the logo animates well and it even has a sound mnemonic. See it (and hear it) here.

Display type: Chalet, all caps only.

Text type: Sentinel.

Ream.

New Mohawk Product Selector by Michael McGinn Design Office. Photos by Alex Tobin.

In application the logo proves to be a playful element that can be blown up big really nice and it makes those color overlays stand out. The use of the medium weight of Chalet doesn’t feel like it works very well with the big bold patterning. It tries to take on a spare European feel but, to me, it starts to look cheap and generic and, instead of creating a pleasant contrast, it goes against the all lowercase use of Chalet in the logo. Overall, there is good potential in the identity and there are dozens if not hundreds of applications to experiment and take the elements in different directions (perhaps even elevating Sentinel  to more of a display use).

http://new.pentagram.com/2012/04/new-work-mohawk/